Sunday, March 13, 2005

EasyMobile.com launches in the UK

Mobile phone company easyMobile.com will launch today in the UK, claiming to be the first operator to offer low-cost, no-frills services to consumers based on internet-only sales. The company will extend the service to 11 other key European markets at a later date.

Stelios Haji-Ioannou, founder of the easyGroup, said that the launch will leave rivals "running scared".

"I think that is why Orange, the competitor owned by the France Telecom, is running so scared that it decided to take us to court over a spurious claim that we cannot use the colour orange.